As for adoption, I think existing merchants will simply extend their current marketplace avenues with the SAFEX market. Vendors will continue to sell on eBay/Amazon, but add their products to SAFEX.
The great thing is that vendors can have an edge over competition by lowering prices simply with SAFEX’s lower commission fees. Imagine a 10% amazon fee vs Safex’s 5%. SAFEX merchants can attract customers with a 5% discount, while maintaining overall profits.
I’m not sure what the tax implications are for selling on the SAFEX market, but I would assume you could report less revenue overall for your business because the government can’t track crypto currencies.
So on top of the 5% saving, you’re saving an additional 20-30% worth of business taxes. If the anonymity aspect is truly so, the tax savings will be even more incentivizing than the commission savings.