Off topic, I know:
This ICO and coin attached is laughable. There’s nothing decentralised about shifting the retail to the manufacturers. This will only benefit the manufacturer and gives them even more so a monopoly position.
Like Unilever is going to send 1 pack of crisps to a person in the Australian outback. More than likely the KYC (Know Your Customer) protocols will be abused when an entity is ordering up large amounts of food products and under the suspicion it is trying to become a retailer, they can shutdown any of such immediately by blacklisting that known ‘entity’.
How does this benefit the potato-peeler-machine-operator in some developing country? The farmer who grows and harvests the potato? Honest would be an truly decentralised market place where a potato farmer can offer his product to the highest bidder rather than being held to contractual obligations and predetermined prices by these giants.
For years these 10 food giants (see link below) have been dominating the agricultural markets and grocery markets without the help of retailers. All done under the scam called ‘fair trade international’, so a consumer can feel better knowing that his 1500% marked up pack of coffee is grown and worked upon by a person earning less than a dollar a day. Decentralised my ***!