I think discussion of how to handle black markets should be directed to its own thread. I’d like to bring the discussion back towards identifying the best potential markets to target.
I’m new here but I’ve been devouring information on Safex for some time. I support the ideology behind this project. I’m in love with strategic planning, market research, and all things business development (hopefully I’ll be free to pursuit my own ventures full time soon).
Seeing this discussion here is very encouraging and verifies the economic incentives are correct at this stage.
Returning to identifying the best target markets:
We want 1) outlier markets, 2) new/emerging markets, 3) existing markets that cannot reach global buyers (due to exposure, fees, privacy, tariffs, etc.)
Questions to consider:
• Who are the outlier, gray, or suppressed markets?
• Which are emerging?
• Which buyers/sellers would benefit from anonymity?
• Which buyers/sellers would benefit from a decentralized marketplace?
• Which buyers/sellers would benefit from from paying or receiving in Crypto currency?
• Which markets does eBay/Amazon/others restrict or prohibit?
• Which sellers cannot compete on these platforms due to fees or other logistics?
I believe targeting the markets mentioned so far in this thread are a great start. I hope once the marketplace is proven secure we can impliment a more comprehensive and coordinated marketing plan as a community.
My initial thoughts on potential target markets:
• Grey Markets (paraphernalia, Kratom, non-illegal hidden markets)
• Specific Subsets of the Porn Industry (specifically independent video creators, sex toy manufacturers, and eventually smaller pornography companies)
• Online Services/Specific Platform Sellers - within the broad area of internet marketing (anything listed on Fiverr), targeting specific platforms with high fees.
• Hidden Software Tools - Certain types of software tools, i.e. blackhat SEO tool, content scrapers, etc (perhaps avoiding hacking tools)
• Political Ideology/Ancaps/Libertarians: and other supporters of the free market/countereconomics. Many of these people will buy on the marketplace simply because Chille has a decentralized, anonymous vision of individual sovereignty. They will buy and sell BECAUSE it is a free market. Furthermore, many of these people (see New Hampshire, PorcFest, The Free State Project) make and sell their own goods or are full-fledged entrepreneurs. Direct personal outreach will do wonders here. This may be the best initial target market.
• Whichever customer segments actually want to buy goods with crypto. We know the market is largely speculative, but if a small group exists who specifically want to buy/sell with crypto, we should brainstorm and identify that customer profile.
We need to target both buyers and sellers, and strike a balance. I think securing a competitive balance of sellers is top priority, but buyers and sellers attract each other.
We want sellers who can bring existing customer bases to the platform, who have good reputations, and who compete by quality and/or delivery speed (especially with services).
As for leaking this information to potential competitors, I don’t think it’s a concern yet but once we start planning specific marketing activities/outreach we may want to at the very least limit the discussion to members only or set up a hidden invite-only area.
I have more I can share but it’s getting late and I haven’t accumulated enough Safex yet.