Would it be possible to develop a magnet style linking system (like magnet links used in Bittorrent) which, when clicked, sends the user to a specific page or section within the marketplace application?
Might be a useful function to bridge the gap between existing e-commerce web platforms, and the Safex marketplace app.
“Click here to view on Safex MP”.
This way you can leverage traditional marketing avenues (SEO, PPC, etc) but still refer them to the platform.
I’m guessing it would include a TX hash of some kind relative to the listing/category/whatever.